We only make one size. 30 by 40 centimetres. Twelve by sixteen inches. That is it. No small, medium, large. No choose-your-size dropdown. Here is why.
Standard frames exist for a reason. A 30x40cm print fits a standard frame. You can walk into any IKEA, John Lewis, or frame shop and buy one off the shelf. No custom framing. No waiting. Your print arrives, you buy a frame, you hang it. That simplicity is the point.
If we offered six sizes, you would spend twenty minutes deciding. You would second-guess yourself. Is the large too large? Is the medium too medium? You would not buy. One size removes the paralysis. Now you just pick the city and the colourway.
How 30x40 reads in different roomsOn a bedside table, propped against the wall, the print is substantial enough to be a presence but small enough not to dominate.
In a living room, framed on a wall, it reads as a deliberate piece. Not a poster slapped up. Not a tiny afterthought. It sits in the space between art print and photograph.
In a hallway, a row of three 30x40 prints creates a rhythm. Three Londons in different colourways. Three different cities in the same colourway. The uniform size makes the arrangement feel intentional.
What to do if you want it biggerGo to a print shop. Seriously. We sell digital downloads for exactly this reason. Buy the file, take it to a printer, get whatever size you want. The 300 DPI file scales cleanly to A2 and beyond. The digital download is 9 of any currency. The print is 29.
Framing tips for 30x40Use a mat that adds at least 5cm on each side. The print needs breathing room. Black frames for Noir and Strip. Natural wood for Foliage, Wander, Swell. White frames for Blueprint and Overcast. Do not use clip frames. They reflect light and cheapen the print. Spend the extra ten pounds on a real frame. Hang at eye level. The centre of the print should be 145cm from the floor. That is gallery standard for a reason.
One size. Eleven colourways. Forty-nine cities. You will find the combination.
Start with a city.