A poster bought online is a leap of faith. It will live on your wall, in your light, in your room, seen by you every day. Here is how to get it right.
Start with the city. The obvious choice is a place you know or want to know. But there is a second factor that matters more than people think. The city's street pattern should match the room. A dense city like London or Tokyo rewards close inspection. You stand near the wall and trace the streets. A spread-out city like Los Angeles or Dubai reads better from across the room. Hallway wall? Pick density. Wall above the sofa? Pick sprawl.
Then the colourway. This is where your room's palette decides for you.
Noir works in any room. It is the default, the safe choice, and for good reason.
Blueprint and Strip suit home offices, studios, and modern spaces. They are high-energy and architectural.
Faded and Overcast work in bedrooms and calm spaces. Muted palettes. They recede, they do not demand attention.
Foliage, Thicket, and Emerald bring warmth and green tones. Good for living rooms with plants and natural materials.
Swell and Wander suit coastal rooms and north-facing spaces that need warmth.
Size matters less than people think. Our prints are 30x40cm, a standard frame size. You can buy a frame from any high street shop. The print is large enough to read from across a room but small enough to pair with others on a gallery wall. Three city prints in different colourways (London in Noir, Paris in Blueprint, Tokyo in Strip) make a strong triptych.
Paper quality is invisible in a product photo. It still matters. Our 200gsm matte stock has a subtle texture. It catches light differently through the day. In morning light, it reads flat and clean. In evening lamplight, the paper grain shows and the print gains warmth. That is the difference between a poster that looks printed and one that looks made.
On frames: go matte. A white or cream mat (mount board) around the print gives it breathing room. The map reads as art, not a diagram. Black frames emphasise contrast in Noir prints. Natural wood or white frames suit the colour colourways. Skip metallic and ornate frames. These are clean modern prints. They need a frame that steps back.
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